Woodford Reserve — A Spectacle for the Senses
As Senior Producer, I led a full-scale, multi-city campaign designed to position Woodford Reserve at the intersection of bourbon craft and high fashion. The work spanned lifestyle, cocktail, and single-subject editorial photoshoots across the Woodford Reserve distillery, Chicago, and Los Angeles — including a candid sit-down with the brand's new Master Distiller.
The scope went well beyond the shoots: I negotiated with fashion photographers, oversaw video production for social and OLV assets, produced a 195-page branded cocktail and fashion editorial book, and brought the campaign to life through a dedicated launch event and custom gift box production.
The result was a campaign that credibly placed Woodford Reserve alongside luxury fashion houses — earning 870K impressions across TikTok, YouTube, Instagram, Twitter, Facebook, and Snapchat, and driving a 15% social lift through a new lifestyle image library.
Agency : The New Vanguard
