IllRoots

I worked with the illRoots team producing an annual event at SXSW called The Illmore between 2012-2015. Partnering with a Texas based promotion group, Score More Shows, we were able to create one of the most sought after late night events during the festival. Responsibilities include facilitating brand activations, credential production, coordinating with 3rd party vendors and social media management. Past talent includes J.Cole, Big Sean, Lil Wayne, Wiz Khalifa, Fetty Wap, A$AP Rocky, Chance The Rapper, Macklemore and more. Past sponsors included Beats By Dre, Bud Light, Red Bull, Tito's Vodka and more.

Somewhere between a late night concert and an after party for the hottest artists at SXSW, THE ILLMORE is the four night event series that everybody in Austin is talking about. The most sought after ticket couldn't be bought and had over 20,000 fans registering on SquadUP just for a chance to be one of the lucky few selected.