I worked with the illRoots team producing an annual event at SXSW called The Illmore between 2012-2015. Partnering with a Texas based promotion group, Score More Shows, we were able to create one of the most sought after late night events during the festival. Responsibilities include facilitating brand activations, credential production, coordinating with 3rd party vendors and social media management. Past talent includes J.Cole, Big Sean, Lil Wayne, Wiz Khalifa, Fetty Wap, A$AP Rocky, Chance The Rapper, Macklemore and more. Past sponsors included Beats By Dre, Bud Light, Red Bull, Tito's Vodka and more.